Not all skeptical books have to be about meaty, serious topics of seriousness, right? Richard Wiseman, a psychology professor in England, likes to conduct all kinds of weird experiments which on the face of them make little to no sense but, once you dig a little bit deeper, fill you with awesome. This book is, in essence, a collection of the results of these studies.
Probably the part of this book which you might have heard about before is the bit where he conducted an international test to figure out what is the greatest joke in the world.* The results of this were made into a one-hour documentary on the Discovery Channel featuring Wiseman and comedian Lewis Black. Black really took the piss out of the methodology here and how you could even discern such a thing. In fairness to Wiseman, he was kind of aware of this from the beginning and was also well aware that the “world’s funniest joke” was a real stinker.** The point here wasn’t even so much that the study would be meaningful but, really, that such a study could be done in the first place.
A few of the other things Wiseman looks at:
- Are there really more more marine biologists named Dr. Fish than you’d expect there to be by random chance? (quick answer: yes, as the psychologist Wiseman can tell you)
- What’s the best kind of pick-up line to use at a bar?
- Do people in love have a skewed sense of time? (Wiseman has a really… interesting way of figuring this out)
- If you pump subsonic noise into a classical music concert, will it, like, totally freak the audience out, maaaaan?
Wiseman is best known to the skeptical community for debunking Rupert Sheldrake’s suggestion that dogs psychically anticipate when their masters are about to return home. A lot of skeptics, myself included, don’t particularly care for the term “debunk”, as it implies that our minds are made up about the subject beforehand. It was possible, after all, granted only just barely possible, that dogs have heretofore unknown psychic powers. In any case, Wiseman’s study, in spite of what Sheldrake said about it, was pretty conclusive. It also puts Wiseman in a fairly strange situation, as his willingness to engage with folks like Sheldrake provides folks with fringe-y beliefs access to actual science (most scientists would not give this kind of thing a second thought) but on the other hand the fact that he follows the rigors of science even when it forces him to come to the conclusion that these peoples’ beliefs are false causes those people to lump him in as part of a grand anti-woo conspiracy. Where folks like this ought to be praising Wiseman for bothering to pay attention to him, they heap scorn on him that dismissive scientists don’t get.
Wiseman has another book that came out recently which is much more strongly skeptic-related, although it has still yet to find an American publisher. This is slightly disconcerting, but admittedly quite a bit less so than a decade ago. After all, nowadays he can just post it on Kindle and cut out the middleman entirely. I highly recommend all of his books, but especially this one. It’s quirky, it’s sciencey, and it’s a lot of fun.
*No, the answer is not “our last President.**
**Syndicated columnist and Mister Language Guy Dave Barry almost succeeded in trolling this whole thing, by the by, by encouraging his readers to vote in this study for his own joke, a joke which, as you might have expected if you know anything about Barry, included prominent use of the word “weasel”.
***BLOOOOOOOOOOOOPEEEEEEEEEEEEEEEER